After nearly two years of stagnancy in the tourism industry, business is picking up. The travel industry makes its long-awaited comeback to the pre-pandemic era. Organizations have an excellent opportunity to put their brand values at the forefront of their messaging, as today’s consumers highly value transparency and quality brands. Some disruptive tourism marketing trends that have prompted responses from the most agile travel-based businesses are social media advertising, virtual reality experience, and review marketing. Following these trends, market evaluations forecast that the travel advertising sector is estimated at US $ 9.7 Billion in 2022 and is projected to reach $15 Billion by 2032, at a CAGR of nine percent from 2022 to 2032.
Among the trends driving travel marketing, the virtual reality experience is prominent. Businesses operating within the travel industry have been especially quick to adopt the technology for a good reason. By using virtual reality in marketing strategies, companies are making the process of finding information easier for potential or repeat tourists. Virtual reality offers tourists access to destination information in a much more accurate and reliable way than traditional promotional material.
To put the spotlight on other key developments, Travel and Hospitality Tech Outlook illustrates how companies are using the latest technological developments to improve travel marketing and enhance customer experience. This edition also features thought leadership articles from Saverio Scheri, COO of Agua Caliente Casinos, Jason Pirock, Vice President of Marketing at Aparium Hotel Group, and Mark Waltrip, COO of Westgate Resorts. They shed light on the latest trends in travel marketing, including new tools to attract and retain new customers.
In this edition of Travel and Hospitality Tech Outlook, we also bring the story of top travel marketing solutions providers delivering the best outcomes for their clients. In the list, ITI Global particularly stands out for assisting travel organizations in accomplishing their goals with technology-based content strategies and travel tools. It is helping destination marketing organizations and vacation rental companies connect with their audiences and increase their market share.
Through the following pages, we aim to highlight the innovative trends and latest developments in the travel marketing space. We would like to know your thoughts.